PerdueFarms.com
Recipe Section

UX/UI Design | Graphic Design | Art Direction
Project Overview
PerdueFarms.com is launching a newly redesigned e-commerce website implementing direct to consumer sales capability and needed a new recipe section to enhance user experiences in recipe usage, recipe sharing and sales of Perdue Farms products.
My Contributions
This was a 14-day sprint solo project and I had a chance to fully immerse myself during the research, design, prototype and test phases of this product.
PerdueFarms.com
Recipe Section Design Case Study

For the last project of my UX/UI cohort at Ironhack, we were tasked with the design of the PerdueFarms.com recipes page. A real company assignment!
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Perdue Farms is a fourth-generation, family-owned, U.S. food, and agriculture company. The PERDUE® brand is the number-one brand of fresh chicken in the U.S., and the company is the leader in organic chicken in the United States. Furthermore, It’s been a tradition of humane animal care since 1920.
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The company is launching a newly redesigned e-commerce website implementing direct to consumer sales capability and needed a new recipe section that will enhance user experiences in recipe usage, recipe sharing and sales of Perdue Farms products.
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